Deregulation means

it’s your

choice.

What is Deregulated Energy?

In simple terms, deregulated energy means you have a choice when it comes to who supplies the electricity (or natural gas) for your home or business.

Here’s how it works in plain English:

Regulated Markets

In traditional (regulated) states, one big utility company controls everything — they generate the power, deliver it to your house, and send you the bill. You have no choice.

Deregulated Markets

In deregulated markets (like most of Texas), the delivery part (the power lines and poles) is still handled by one local utility. But the actual supply of the electricity — the part you pay for on your bill — is open to competition. Multiple companies (called Retail Electric Providers or REPs) compete to sell you power.

Healthy Competition

This competition gives you more options. You can shop for:

  • Lower prices

  • Fixed-rate plans (stable monthly bills)

  • Renewable/green energy plans

  • Plans with rewards or special features

Think of it like choosing your cell phone carrier. The big towers (delivery) stay the same, but you pick the company that gives you the best plan, price, and service for your needs.

The bottom line:

Deregulation was designed to give everyday customers more control, better service, and potentially lower costs by letting companies compete for your business.

Spotlight

Energy Plan

Eyo Flux is an

Collaborative

See More Plans

Yes, you read this right. As an Ambit Energy customer, you have the opportunity to have a $0 electric bill for the rest of your life. By simply helping others save money when you refer them, you immediately start working toward free electricity. Refer 15 (or more) friends/family, and pesky energy bills will be a thing of the past.